Newsletters

Why write an email newsletter?

An email newsletter is probably the most convenient way to stay in touch with your existing or prospective customers. An email arrives from you on a regular or semi-regular basis; if they aren't busy it is a welcome diversion and if they are they will read it later or delete it.

You give them the opportunity to automatically unsubscribe at any time, so they don't need to let you know when they don't want to receive it any more. Most major companies and institutions including Banks, airlines and telecommunications companies are using email newsletters to keep in touch with their customers - you should be doing it too!