Opt in Email

It is essential that you only send your Newsletter to people who have Opted In to your email list.

What does 'opt-in' mean?

All email newsletters should use an opt-in approach. That means subscribers enter their email address and then have to validate the address after receiving a link to click in their email OR receive an email to their inbox to which they have to reply to confirm they were the original subscriber. This prevents your list being abused with fake sign-ups and makes sure your readers really want to receive the newsletter.

You should also make it simple for readers to unsubscribe to your newsletter, preferably by having a link in each email newsletter you send them. Constant Contact has full opt in and unsubscribe facilities built in and you can try this FREE for 60 days.